Content Creation

I’ve had the chance to create content and be directly involved in shoots for several brands, making sure every visual really reflects the brand and connects with the audience. At EsGuard.io, I helped create content that showcased the product in creative ways. I was hands-on during photo and video shoots, from brainstorming ideas to the final edits, and it helped us achieve a 200% increase in Instagram followers and a 150% boost in engagement.

For Kappa Delta Sorority and Panhellenic Council, I worked on creating content that captured the essence of each organization. I was involved in shoots for events, taking behind-the-scenes photos and videos, and crafting posts that engaged followers, leading to a 75% increase in engagement on Instagram and TikTok.

With brands like Nine Glow and NuttZo, I helped develop content for social media by taking part in shoots that captured product shots, lifestyle images, and video content. This hands-on experience gave me a deeper understanding of how to tell a story through visuals while staying true to each brand’s vibe.

Overall, these experiences have made me really comfortable with all aspects of content creation—from planning shoots to editing and posting, while making sure the brand’s message always comes through.